Launching a new brand into Tesco & nailing 7 million sales inside 12 months

The Pizza Company is now one of the UK's biggest selling supermarket pizza brands. Over the last 18 months we have developed; the brand strategy, promotional campaigns & activation across pack, social, experiential & press. The brand sells over 7million units annually across 12 SKU's instore, Tesco.com & Tesco Express stores. Within its first year of trading we have negotiated partnership deals with the UK's biggest attraction, Alton Towers, one of the UK's biggest TV streaming services, NOWTV & also added Thorpe Park to our latest promotion. High profile partners that efficiently drive promotions & sales.