OHHH Mexiquila you make me happy! Brand & range pack development.

Mexiquila is a force of taste bud nature. Heat & spice blended subtly with the mother of all kicks, tequila! The unique flavour, strong taste & bold brand had to be communicated very simply in retail & across 3 product formats - cheese, crisps & a sauce. Set up to stand out on shelf & drive trial with adrenaline food hunters.