The Lee Longlands Trends Series - PR development & ATL radio advertising.

Trends in the fashion furniture world have to look fresh and inspiring, be full of colour and new thinking. Targeting a number of key lifestyle & trade media channels with the 'Lee Longlands Trend Series' helped build consumer perception of the Lee Longlands brand, moving it towards a younger audience. Radio advertising also supported this move & creative development and execution was undertaken across 8 stores and 4 regions.