Brand development & strategy for Jarlsberg Cheese. Driving sales across the big 4 retailers.

Developed the overarching brand strategy for Jarlsberg Cheese focusing on the elevating the product from an everyday go to, to a richer flavour experience. Something for foodie friends to like & share. The idea was brought to life on pack, through multiple promotions & supported with social media competitions, advertising & sampling at key foodie events.