Driving trial & weight of purchase across Danepak bacon & Rapid Rashers.

Danepak = Serious bacon! But it still needed to drive trial & retention across its core product range & new sku's such as Rapid Rashers. Aligning with the ATL proposition on pack promotion ideas & wider shopper marketing activity was developed. In particular Rapid Rashers promotion ideas really dramatised the core 90 second cooking selling point.