Brand strategy, channel planning & TTL activation for Coventry University International

Strategy & planning development to drive student recruitment & build the universities profile as a leading 'modern' education hub. The central idea focused on inclusion & making a positive connection to be part of something amazINg...See what we did there... "I'm IN" became a really flexible campaign idea that rolled out across multiple channels - film, advertising, social, print & outdoor media, in the UK, China, Nigeria & parts of the Middle East.