Brand positioning & pack design for Tesco's BIG MATCH FEAST for the Euro's.

Bakkavor are one of Europe's biggest food suppliers & working alongside Tesco, The BIG MATCH meat feast product was created. Aimed at key consumption occasions across the football tournament this was a pizza to truly get stuck into with family & friends. Therefore the pack design & shopper communications needed to bring this to life and dial up the connection like a barmy football crowd!.