Brand positioning & driving trial across the 'BOOOTIFUL' turkey brand.

Bernard Matthews has a real fame & presence in consumers minds as the 'boootiful' brand. The positioning & campaign ideas took this thought & rolled it out across multiple consumer touch-points. Looking to create a platform that delivered consistency and weight of message while injecting energy & life into the brand proposition by creating a reason to interact beyond purchase & ensuring we had a branded reminder either in the kitchen or our customers fridge.